Crunch Ice Cream reaffirmed its commitment to supporting grassroots sports after strengthening its partnership with the V-League for the Collegiate Challenge 2025, continuing a collaboration that began with the league’s successful Visayas tournament in Cebu last July.
Distributed locally by Froneri, Crunch Ice Cream has been a visible presence throughout the V-League season, setting up booths during games to help fans “keep cool” while cheering for their favorite collegiate squads.
For Froneri Marketing Manager Dimple Reyes, the partnership with the V-League reflects Crunch Ice Cream’s belief in empowering young athletes.
“Crunch Ice Cream shares V-League’s commitment to empowering the youth and celebrating their passion for sports,” Reyes said.
“Through our ‘Keep Cool with Crunch’ campaign, we champion young athletes who bring the heat on the court—while we keep things cool off the court with the joy of Crunch. This partnership also reflects Froneri’s purpose: ‘To treat the world to more joy, one ice cream at a time,’ turning every game into a moment of fun and happiness.”
Reyes added that the V-League’s fan base makes the collaboration extra special.
“V-League’s community is energetic, youthful, and passionate—exactly the audience Crunch Ice Cream connects with. Students, athletes, and families who love both sports and ice cream are at the heart of this market. It’s the perfect stage for ‘Keep Cool with Crunch’ to engage fans, inspire positivity, and support rising talents, while delivering cool, joyful experiences that everyone can share,” she noted.
Sports Vision Management Group Inc. president Richard Palou expressed gratitude for Crunch Ice Cream’s unwavering support in bringing added excitement to the league.
“We are very grateful to Crunch Ice Cream and Froneri for being a valuable partner in our mission to elevate volleyball,” Palou said.
“Their presence brings a refreshing experience to our fans, and we look forward to more collaborations in the future to continue celebrating the energy of youth sports.”
